Dell Medical School Groundbreaking

While working for The University of Texas at Austin’s Marketing and Creative Services team, I designed (along with another designer) all the environmental graphics for the Dell Medical School groundbreaking event in April of 2014 as well as much of the promotional materials leading up to the event. We strove to give the event a clarity and ease of understanding as well as an inspiring and hopeful vibe—to communicate The Dell Medical School’s ambition of improving the Austin community and of furthering the medical field as a whole. By providing interactive signage and screens, the people in attendance were encouraged to become involved and communicate their excitement, hopes, and dreams for the new medical school either by physically writing on the signs or by interacting via social media. [see press on the event here]